Anyone who has been around the nonprofit fundraising space for a minute knows that the last two months of the calendar year are all about the appeal. For many organizations, more individual gifts are made in November and December than in all the remaining months combined. Your donors expect an appeal letter (or two or three). Some donors even schedule all of their annual giving for the last week in December. The cycle is as predictable as Black Friday and turkey on Thanksgiving and holiday music in the grocery store. But what if you could flip the script and surprise your donors with a meaningful gift for them – without breaking the bank? What if you could turn the whole topsy-turvy race for end-of-year dollars on its head and replace it with an intentional outreach that delights your most faithful friends? I know, sounds pretty good. It’s possible. But you have to plan ahead. And, first, you need to ask yourself one simple question.
